New Coke: The $4 Million Mistake (EP. 119)
In 1985, Coca-Cola made one of the most infamous marketing decisions in history. After spending millions of dollars on research and conducting nearly 200,000 taste tests, the company introduced New Coke, replacing its original formula. Just 79 days later, overwhelming consumer backlash forced Coca-Cola to bring back the classic drink. How could a decision backed by so much research go so wrong?
In this episode, we explore the Cola Wars, the surprising story behind New Coke, and the lessons it offers about decision-making. From business strategy to investing and financial planning, we discuss why numbers don’t always tell the whole story, the importance of understanding what people truly value, and why sometimes better on paper isn’t actually better.
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