The IKEA Effect (EP. 115)
Have you ever spent hours assembling a piece of furniture only to feel strangely proud of the finished product? There may actually be a psychological reason for that. In this episode, we explore the history of IKEA and the fascinating phenomenon known as the “IKEA Effect”—our tendency to place greater value on things simply because we helped create them.
But the IKEA Effect extends far beyond bookshelves and Allen wrenches. From home projects and businesses to ideas and investments, the time and effort we put into something can influence how objectively we see its value. We discuss why taking pride in what we build can be powerful, when that attachment can work against us, and why sometimes it’s important to ask whether something is valuable because of what it is—or simply because we built it.
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